Kim Ferguson is the assistant vice president of product management at Atrium Health. In her role, she is responsible for driving overall product strategy and vision for the Employer Solutions product roadmap. Atrium Health Employer Solutions, part of the Population Health Division, provides health and wellness services to area employers to reduce risk, improve overall health and curb healthcare costs for their various populations such as employees, spouses, and dependents.
During her tenure, Kim has led several key product initiatives including the COVID-Safe for Employers and COVID-Safe for Schools programs. These programs provide organizations with critical resources and services related to COVID-19 risk mitigation and exposure management.
Kim has been with Atrium Health since 2005, serving in a variety of marketing roles including director of marketing for Employer Solutions. Previously, she held key marketing and communications positions in the business services, real estate and health and fitness industries.
A graduate of Rutgers University, Kim is Pragmatic Marketing Certified – Level III (PMC-III). She has served as a program mentor with the Mentoring Program for Women on the Road to Success at Atrium Health and is also a program graduate. Kim holds certifications in strategic and conceptual selling from Miller Heiman and is a graduate of the Gateway Academy for Leadership Excellence.